World Basketball Day

NIKE

To celebrate World Basketball Day, Nike invited over 100 diplomats + influencers to their NYC Headquarters to host a tournament.

We produced the event, including event programming, building a map for all attendees to add a Nike sticker on their hometown, creating a custom Nike cake to function as the trophy (happy birthday, basketball!), and all event logistics.

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We built a step and repeat, had multiple photographers running, and even directed content creators to do NBA in-arena style trivia questions to win prizes.