Creative, Production, Social Distribution

GOODTALK

GoodTalk is a record label, media and lifestyle brand founded by music mogul Jonny Shipes.

We were hired to build out the media network— this includes writing and producing original series, strategizing and executing how that content is distributed, and even managing creators.

The two flagship programs we write and produce are The GoodTalk Show, a talk show hosted by Jonny Shipes, rapper Smoke DZA, and comedian Kevin Herrera, and Follow My Recipe an unorthodox cooking show with celebrity talent.

Starting from 0 followers with zero paid media, in the first five months we achieved

  • Over 1.5 Million Accounts Reached (IG)

  • Over 3 Million Video Views (IG)

  • +6600 Followers (IG)

Our strategy is to treat everything — even longform productions with four 4K cameras and eight mic channels— like social shoots. We write to create moments that strike a chord on IG, TikTok and YT Shorts, and then identify the best clips and edit them with best practices.