Creative, Production, Social Distribution

The GoodTalk Show

GoodTalk is a record label, media and lifestyle brand founded by music mogul Jonny Shipes.

We were hired to build out The GoodTalk Show, a comedic talk show and platform through the lens of hip-hop.

We write bits, interview questions, produce, create all social content and manage the platforms.

We have even started a live musical performance called GoodTalk Jam Session that features top artists in the living room with a live band.

Starting from 0 followers with zero paid media, in the first five months we achieved

  • Over 1.5 Million Accounts Reached (IG)

  • Over 3 Million Video Views (IG)

  • +6600 Followers (IG)

Our strategy is to treat everything — even longform productions with four 4K cameras and eight mic channels— like social shoots. We write to create moments that strike a chord on IG, TikTok and YT Shorts, and then identify the best clips and edit them with best practices.