Social Strategy +
Conception

HOOPBUS

The Hoopbus is a traveling bus with a basketball hoop attached. It’s been featured in the NBA’s 75th Anniversary video with Michael B. Jordan, headlined the Knicks playoff promotion, and earned a visit from Zendaya and Tom Holland.

When the Hoopbus set out on its mission to build community and spread love through basketball, Very Online Agency was one of its first calls.

We helped reverse engineer the bus’ online presence and brand direction to make it successful on social media and palatable for sponsorships.